Political system: Democratic republic with bicameral multiparty parliamentary system.
Cultural system: Multi ethnic, multi lingual, multi religious, pluralistic society.
Economic system: Free market and monopoly. Movie industry:2nd largest source of Income.
Media ownership: media houses controlled by typical family class of india.
Television: 1400 tv station, 4th largest TV station around the world. Ramayana, Mahabharata telecasted in tv.
Radio: Initiated in 1924, 312 radio stations (AM/FM), Air Rainbow FM is one of the most earning fm in India. (It earns 2.5 - 7.5 Crores per year)
Print media: Established: 1780, 2nd largest market in the world (on the basis of distribution 60-65 million per day), 4 major publishing groups. (3285- newspapers, including 252 in English)
Magazine- 100's of audience interest magazines, 3 dozen political magazines.
Online: 81,000,000 internet users. 11th largest country that uses broadband.
Film Industry: Biggest film industry of world (Bollywood), 100 movies per year, 2 movies per day, multi language movies.
Advertising: Started in 1875, N.W. Ayer and son – First ad agency to get space in print media.
News agencies: 40 domestic agencies. (eg. Press Trust of India, United news of india)
Music Industry: Established 1907 – Gramophone, Film music is dominated, 4 dozen music industry.
Summary :The media in India represents a confluence of paradoxes: tradition and modernity; anarchy and order; diversity and unity; conflict and cooperation; news and views; feudalism and democracy; the free market and monopoly.
Economic realities and relationships between press, television and those who own these engines of control and change will eventually determine the future of India's communication culture. India's complex cultural mosaic, especially linguistic and communal, strengthens its diversity. The media and press continue to play a dominant role in deconstructing the diversity discourse that sometimes flares up in explosive situations.
Capitalism, the press, and public hunger for news promote a culture of media that is fast replacing the legacy of a feudal/colonial system. While corporatization and state regulations can muffle free expression, the force of public interest and the market economy strive for greater freedom and openness. Both politics and capitalism thrive on the liberties of a democratic system that continues to evolve into a functional hybrid of chaos and order.
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